Design_picIn MADEinLab, functionality and aesthetics converge into innovative products, whose specifications meet the individual user requirements through a novel and complex design. 3D modeling, biometric data acquisition, integration of computer science and visual scripting are here involved into industrial design phases. Considering the cycle of product development, the design is a leading phase and here it  is managed by dedicated algorithms able to bring parametric features over the whole 3D model. The synthesis of industrial design and computer science has led to outstanding results and increased possibilities for designer and engineer in many different fields.

Computing plays an important role into analysis, simulation, tangible and digital interaction, enabling the designer to a much more sophisticated approach toward the user. In this way, product design can become a customizable and adaptive process, able to receive requirements from single user and output a tailor-made fully functional product.